Tom Dibble

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Top Stories by Tom Dibble

Many different companies, from PC and white goods manufacturers to telecom and consumer electronics firms, have started to develop and market products for the home automation market. A report on connected home services, by Cahners In-Stat Group, estimates the U.S. market will multiply by over 27 times the 1999 figures by 2004. Technologies within the home, such as broadband, Bluetooth, Wireless LAN, and HomeRF, will help fuel this growth. Orange is already exploring technologies and working with a number of different companies to turn ideas into reality. But in this newly emerging market, it will be interesting to see which way the trends will go. As an example of what such a connected home might be like and to trial the effects of the technologies involved, Orange decided to take an ordinary family home in Hertfordshire, UK, and turn it into a blueprint for life in ... (more)

Euro Tech Update

Europe is seeing a new order coming to fruition as the Net we know begins to detach itself from the PC and migrate to the mobile world. With this migration, developers are faced with new trials, and marketers, with fresh challenges. What they share is the lack of common standards around the globe and even on your doorstep. Say, for instance, you're a marketer who has a fantastic, watertight idea for a mobile campaign. You brief your developers and get a nasty surprise when they inform you that only half of your campaign is executable. Why? Standards. Or lack of them to be precise... (more)

Mobile Data Poised for Impressive Growth

Deloitte TMT provides a cautiously optimistic snapshot of the 2004 telecom industry. They depict an industry that will sustain itself through more sophisticated marketing of traditional fixed line and wireless voice services - while repackaging broadband services to gear up for a broader-based assault on the consumer and business markets. At the same time, Wi-Fi, 3G, and VoIP will grow well, but not fast enough to be more than niches during 2004. As long as 2G networks predominate, the analysis continues to predict that voice will remain as the main revenue platform for mobile o... (more)

Bluejack City - A new wireless craze is spreading through Europe

Just as SMS was spawned, there's a new craze that's spreading across parts of Europe. Reportedly, it's more prominent in the UK, but popular elsewhere too. Bluejacking, as you may have guessed, involves the Bluetooth standard to send anonymous messages to other Bluetooth-capable handsets with security disabled. This is as close to hand-to-hand mobile combat as you're going to get. Bluetooth's range on average is 10 meters, and handsets with Bluetooth on board can be made to search for other handsets in this proximity that will accept messages sent to them. Early adopters have be... (more)

The SMS Gold Rush

The gold rush for mobile content is far from over. Ten percent of Europe's SMS traffic now comes from value-added services and content such as ringtones, quizzes, and mobile chat. The opportunities are there, the infrastructure is in place, and mobile users are willing to pay for content. The European market for ringtones alone is estimated to be worth over 1 billion euros per year. So what does it take to make money from SMS? Craig Barrack, UK country manager for Netsize explains some of the dos and don'ts of launching a successful SMS service. 1.  Define your market: There are... (more)